[Branding]
[2023]
A complete branding and visual identity system created for Café Bloc, a climbing-café concept focused on community, movement, and outdoor culture. The identity draws inspiration from climbing routes, geometric rock formations, and coffee culture, translating these references into a bold and flexible graphic system. Angular forms, layered compositions, and an earthy but vibrant colour palette were used to create a visual identity that feels energetic, modern, and approachable.
The branding was extended across multiple applications including packaging, merchandise, signage, posters, and environmental graphics to ensure consistency across physical and digital touchpoints. The project emphasizes adaptability and strong brand recognition while balancing functionality with expressive visual storytelling. Through typography, layout, and material application, the system creates a cohesive brand experience rooted in adventure, creativity, and connection.
