[Brand & Web]
[2024]
A conceptual branding and website project designed for a modern golf tournament platform focused on community. The project reimagines traditional golf aesthetics through playful visual language, and a softer, more contemporary identity system intended to appeal to a wider audience.
Custom illustrations, structured interface systems, and responsive layouts were combined to create a user-friendly experience across both desktop and mobile platforms. The visual identity extended across tournament registration flows, mobile application, and supporting assets, creating a cohesive system. The final outcome balances functionality with expressive visual storytelling, creating a brand and digital experience that feels approachable, engaging, and community-driven while maintaining strong usability and structure.
